The Good Economy (TGE), the secretariat for Sustainability for Housing (SfH), which is the body that oversees the Sustainability Reporting Standard for Social Housing (SRS), has appointed Danielle Hughes as the Head of Sustainability for Housing.

Danielle brings a wealth of experience across both the UK and US housing and sustainability sectors. As an experienced ESG reporting and communications professional, Danielle most recently served as an Associate at SfH, closely involved with the promotion of the SRS. She has also advised a number of UK housing associations with their corporate ESG reporting.

Prior to this, Danielle was the ESG Strategy and Communications Manager at The Housing Finance Corporation (THFC), where she was later promoted to Sustainability and Treasury Manager.

This appointment marks an important milestone for SfH as Danielle is the first member of staff solely dedicated to the organisation, representing the continuation and acceleration of the SRS within the UK housing sector.

It highlights a pivotal moment for SfH, which has now reached a period of maturation. Over the last five years, SfH have primarily focused on the growth of the Adopter community, resulting in 175 Adopters, of which 157 are Housing Providers, and 38 are Funders. With this foundation, SfH are now looking to ensure its value proposition is strong for its existing Adopters, while still aiming for steady growth. This appointment shows SfH’s investment in the resources needed to deliver on its 2025 Annual Review’s strategic objectives, which include:

• Broadening and deepening the Adopter community by enhancing and strengthening ties with key sector bodies.
• Ensuring the SRS criteria remain relevant, useful and practical.
• Working with Housemark to create a highly valuable data resource.
• Becoming a knowledge hub for the sector on ESG.

Piers Williamson, Chair of SfH, said:  “Danielle’s appointment represents a significant step for Sustainability for Housing. With someone dedicated full-time to promoting the Sustainability Reporting Standard, we can enhance our engagement with Adopters and strengthen our role as a voice for ESG for the housing sector. Danielle’s experience and passion for sustainability will be invaluable as we move into this next phase of growth and impact.”

Danielle Hughes, newly appointed Head of Sustainability for Housing, said:  “I’m delighted to take on this role and continue supporting the sector in embedding sustainability at its core. The SRS is a vital tool for transparency and accountability, and I look forward to working closely with our Adopters and partners to ensure it remains practical, relevant and impactful as the sector grows.”